SaaS marketing is a combination of two disciplines. What are they?

What’s the secret to a cost-effective SaaS nurture program?

What three basics do you need to establish for your SaaS product before you even think about a marketing budget?

David Rodnitzky

David Rodnitzky

CEO David Rodnitzky just released a podcast (on iTunes and the web) with The 20-Minute VC on SaaS marketing, and he answers those questions and more in the first five minutes alone. Take 20 minutes (and prepare to take notes) and learn about topics including:

  • how to to define success in SaaS marketing
  • the key metrics of SaaS marketing
  • the best marketing tools and resources for successful SaaS marketing
  • the most common mistakes in SaaS marketing

Thanks to host Harry Stebbings for including David on the show!

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Hillary Read
Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.