facebookIcon tracking

Blog

You Want Targeting? I’ll Show You Targeting!

Published: July 4, 2008

Author: David Rodnitzky


Yet another example of smart usage of FaceBook’s treasure trove of user-submitted information showed up today when I logged into FaceBook. Check out this incredible ad:

I happened to be 36 years old, a male, and I could spare a few pounds. So how did this ad target me so precisely? Well, in truth, I don’t think the advertiser knows anything about my weight, but they do know – and can target – my age and sex via FaceBook advertising.
So for advertisers who want to spend the time, you could basically create 100 separate ads – each one targeting a sex and age over a 50 year age range – and create ads that seem to “know” the user.
Now that’s what I call targeting. Get ready for a lot more ads on FaceBook like this really soon!
Postscript: Just a moment later I logged into FaceBook again and found this ad – not quite as good as the first one, but still not too shabby!

25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.