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Yahoo Search: How To Bulk Upload Ads With Special Characters ™ and ®

Published: November 19, 2015

Author: Kaelee Heuschkel


If you are using the symbols ™ or  ® in in Yahoo search, they will be changed to unusual, garbled-looking characters in your account. This isn’t good for anyone, especially your clients. Luckily, there’s a quick fix.
In order to avoid or fix this issue, follow the tips below.
Avoid the weirdness by uploading new ads or sitelinks right the first time:

1. Create your bulk sheet in Excel

2. Save as a Unicode text file

3. Close the file

4. Locate the file in your library

5. Right-click on the file and rename from “.txt” to “.csv”

-You may need to update your view in order to see the file extension.

-To do this, simply click Organize –> Folder and search options –> View –> Select “Don’t’ show hidden files, folders, or drives”

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If you’re already experienced the bug, fix your problems. To update existing ads or sitelinks that have replaced your original text with unusual characters, you need to:

1. Select the campaigns containing incorrect ads or sitelinks

2. Click Actions -> Download Selected – all levels

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3. Open the file and filter to find the incorrect ads or sitelinks

4. In the Actions column, input “Update”

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5. Change the ads or sitelinks to their correct variations

6. Copy and paste the updated rows and row titles to a new Excel file

7. Follow steps 2-5 from the above direction on Avoid The Weirdness

That’s it! I hope we’ve saved you some headaches with Yahoo!

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