This is the subhead for the blog post

Mad props to my homeboy Tom ‘Da Rower’ F at Mercantila for sending me this (and here’s a link to a Mercantila site in Jive style). OK, enough of the attempts to use slang. The video below is a paid search rap. Truth be told, the rap is pretty bad, and the paid search advice isn’t much better, but the novelty merits a listen. And hey, if we need to use rap to get through to the children of America about paid search . . .

[youtube=http://www.youtube.com/watch?v=c96LTLlaXew&hl=en]