What Headlines Tell Us About Facebook's Earnings Call
Published: April 24, 2015
Author: Molly Shotwell
I’m not a financial guru, nor am I an industry expert. I do dabble in all forms of digital marketing, but I’m not working on accounts on a daily basis. What can I take away from the Facebook earnings call? Let’s check out some headlines.
Facebook didn’t make as much as they hoped to last year
Tech Crunch and MarketingLand both focused their articles around the shortcomings of the previous year for Facebook. Though doing financially well with revenue at $3.54 billion, they fell $20 million short of expectations. Still this represents a 46% increase in revenue over the previous year. Not a bad effort.
Facebook is still popular
Rumors of Facebook’s loss of popularity are completely unfounded. 20% of time spent on mobile phones is spent on a Facebook product? Sounds like they’re crushing it in terms of popularity to me.
Active monthly users? That graph is going up and to the right, and it shows no signs of stopping. Facebook isn’t going to stop growing any time soon.
Video is going to be a huge revenue stream for Facebook
Video is going to be huge. While they’re not quite at the level of YouTube (which reached the 4-billion-streams-per-day mark a little over 3 years ago), they’re poised to make a huge impact on the world of internet video. Not to mention the advertising revenue they’ll bring in this time next year with their roll-out of new video ads to supplement the already high-performing video units.
So maybe Facebook didn’t quite hit the mark this year in the eyes of some, but they’ve positioned themselves to be a force in marketing for the years to come.
Want to know more about the earnings call? Check out Social Times’ wrap up post: A Complete Guide to Facebook’s Q1 2015 Earnings Call.