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Facebook released its new Paper app and it’s good!

DisplayMediaFacebook turned 10! Facebook launched a look back for all users and shared stories about how they’ve helped to connect people over the years.

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On the advertising front:

Social Media Examiner had a great guide to driving Facebook traffic.

All Facebook had a great infographic on how people engaged with Super Bowl Ads.

Here at FBPPC we had a guide to segmenting Facebook Ad Campaigns for better analysis, and shared Triggit’s infographic on Facebook’s impressive Q4 retargeting numbers.

Finally, Inside Facebook shared the story of a Ferrari mechanic that’s doing everything right on social media (in an industry that largely ignores it no less).

Tune in next week for another recap on the week’s Facebook Advertising news!