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Weekly Facebook Advertising News Roundup – February 21, 2014

Published: February 21, 2014

Author: Molly Shotwell


If you’re here, you probably already know the biggest Facebook news this week, but just in case: Facebook acquired Whatsapp for an enormous $19 billion.
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A video circulated about “Facebook fraud” and gained a lot of traction, but ultimately the targeting in the example was terrible.
Facebook simplified billing for advertisers, meaning you’ll be billed after hitting a certain threshold or the end of the month instead of daily.
Facebook is launching a new account structure in March.
We interviewed Merry Morud from aimClear, who had a lot of great marketing insights.
That’s it for this week, we’ll see you next week with fresh Facebook advertising news!


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