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Weekly Facebook Advertising News Roundup – April 4, 2014

Published: April 4, 2014

Author: Molly Shotwell

Opening day for the MLB was huge on Facebook. The Yankees and the Dodgers have added most likes in the last 7 days, even though nobody likes those teams in real life (why yes, I am a Giants fan, why do you ask?).
Wu-Tang Clan announced a new album, of which there will be one official copy made. They gained a whopping 2 million Facebook likes due to the announcement.
Additionally: Shakira has become the most liked person on Facebook.
Facebook has announced a new account structure (ad sets!).
There are also new lookalike audiences! See how they perform.
There’s been an announcement about new page layouts, including new image sizes. Fialkov Digital has an infographic displaying the changes.
We’ve got FBX optimization on the brain. Here are some tips to improve your ads.

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