Game of Thrones is back, and it can teach us a lot about Facebook advertising!

Facebook is introducing an opt-in “nearby friends” feature, which will tall you when you’re nearby friends so you can get in touch with them. They’re also testing a “popular places in your area” module.

Facebook is promoting publishers with “get interesting news” in the news feed. This essentially counts as a free ad unit!

Here’s are tips on properly segmenting your visitors for FBX targeting.