Blog

Use Your Catalog to Scale for the Holidays On Pinterest

Published: December 6, 2018

Author: Joe Stanton


With the holidays in full gear, it’s a great time to consider new means of targeting holiday shoppers. As you may know, Pinterest has actalike, interest, and keyword targeting. However, Pinterest also recently released a new Shopping campaign which works similarly to the Catalog Sales objective in Facebook. It’s a great method to acquire or retarget users and allows you to leverage your product catalog rather than relying on traditional creative.

Credit: Pinterest

How Do Shopping Campaigns Work?

Pinterest pulls products from your catalog and displays them in the search feed based on descriptions within the feed. Shopping is search feed only, but additional targeting (actalikes, interests, etc.) can be layered on to help you reach your ideal customer. Once targeting is set up, you bid on clicks and set budgets just like you would in a standard Traffic campaign.

Getting Started

At this time, Shopping is still not available within the UI, so you will need to reach out to your Pinterest rep to have everything set up. In our case, we filled out a quick onboarding document that required information regarding our campaign naming structure, feed location, as well as UTMs. In addition, a spend minimum of $20K per month is currently required.

Credit: Pinterest

Improved Performance!

Shopping has not only helped us scale acquisition efforts, we’ve also driven a more efficient CPA compared to our traffic campaigns. We recently saw a 88% lower CPA with remarketing using Shopping.
With the holidays approaching, it’s never been a better time to test Shopping campaigns on Pinterest!

25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox.

Accept No Limits.