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The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales & Strategy Expert at Google, about Google’s Universal App Campaigns (UACs).

Listen to the newest episode to hear their takes on:

  • What Universal App Campaigns are, and why you should be using them now for your mobile apps
  • How machine learning and marketing expertise work together in UACs
  • UAC ad formats and bidding options
  • And more (including a scoop on a new Beta)!


Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via