facebookIcon tracking

Blog

Understand the Shopping Behaviors of Mobile Searchers

Published: December 17, 2014

Author: David Laird


Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, such as:

-Mobile search is a daily habit: 45% of mobile device owners conducted 2+ searches per day

-Mobile search is an integral part of shopping: 56% said mobile search has introduced them to new brands

-Mobile searchers are motivated to buy—and buy quickly: 50% of mobile shopping-related queries resulted in a purchase

Check out the infographic below for key insights from this study to help search marketers connect with this key audience. Understanding where the user is, combined with tips and insights, can help you do bigger business on smaller screens.
infographic

25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.