Our Twitter Holiday Wishlist
Published: December 16, 2013
Author: Molly Shotwell
We’ve been busy making holiday wishlists at 3Q Digital (here’s our Google wishlist, in case you missed it). And while we’ve very grateful for the massive strides Twitter ads have made this year, including the new retargeting functionality we’re eager to sink our beaks into, we’ve got some pretty firm suggestions for how the platform could help advertisers – and thus its own cause – going forward.
1. Better reporting functionality – customize export information at account level and campaign level (e.g. promoted tweet copy, devices, target performance etc. rather than having to pull at campaign level only)
3. Implement 3rd-party integration for back-end conversion data.
5. Bulk create tool for promoted tweets, possibly integrate with new tweet scheduling feature.
7. More filtering options in dashboard – e.g. availability to filter out paused campaigns or segment by type.