Pivot and Win with TrueView for Action: A Case Study
Jul 22 2020
YouTube is not a one-size-fits-all channel, and YouTube’s TrueView for Action is not a one-size-fits-all...
Growth Insights: How to Tackle Creative on Pinterest, LinkedIn, and YouTube
Jun 25 2020
In our final post of our Growth Insights series on platform-specific creative (we’ve already covered...
What Farmers Insurance (and Rickie Fowler) Can Teach You about Growing YouTube Performance
Jan 16 2020
Whenever I meet with clients to talk about their approach to online video advertising, I...
Surviving and Thriving at VidCon: Advice for Industry First-Timers
Jul 29 2019
It’s been about two weeks since VidCon in Anaheim. I’ve finally recovered from the absolute...
Google Marketing Live: Goodbye Custom Intent Audiences
May 21 2019
Okay not really, that may have been clickbait, but the name is changing (again). First...
Google Marketing Live: Bumper Machine and Why It Matters
May 20 2019
Following up on our first recap of the announcements at Google Marketing Live, today we’re...
BLS 2.0 Case Study: Performance Branding
Mar 19 2019
We’ve discussed Brand Lift 2.0 before when we compared it to the original Brand Lift...
YouTube’s Brand Lift Study 2.0: A Step Forward for Performance Branding
Mar 18 2019
YouTube is ever-evolving into a more effective channel for direct response advertising. With features like...
YouTube Brand Safety Breach: The Issue and How to Respond
Feb 22 2019
On February 17, 2019, a video was posted to YouTube showing predatory comments on videos...
Custom Intent Audiences – Making the Connection from Search to YouTube
Feb 04 2019
Custom Intent audiences, launched by Google in late 2017, use previous search activity to make...
YouTube Brand Lift Study: A Guide
Nov 26 2018
These days, anyone can set up a YouTube video campaign and start generating views for...