Growth Tactics: Why Website Cards Are the Right Choice for DR Twitter Creative
Feb 05 2020
When you’re looking to drive efficient conversions through social channels, Twitter is probably not the...
Should Your Business Advertise on Twitter?
Sep 19 2018
When deciding to advertise on social media, marketers usually think of Facebook first because of...
Optimizing CPAs by Breaking out Small Geos in Twitter Advertising
Jun 29 2017
Advertisers with smaller budgets who target EMEA countries are familiar with one of most commonly...
Psst: Insider Twitter Optimization Secrets Heard at SocialPro
Dec 01 2015
I had the pleasure of speaking at and attending Marketing Land’s SocialPro conference on November...
Social Creative: Tips for Facebook, Twitter, and Instagram
Nov 17 2015
Managing social ads across networks? It can be a challenge to keep the requirements and best...
How Twitter’s Targeting has an Advantage over Facebook
Aug 05 2015
Marketers are always trying to get a leg up on their competition. Sometimes, this comes...
Create Your Ideal Twitter Audience
May 16 2015
After speaking at the Zenith Conference I knew I had to make sure everyone knew...
Three Basic (but Crucial) Twitter Best Practices
May 11 2015
If you’re using Twitter advertising, you’ve doubtless researched best practices and techniques, but you might...
Twitter Advertising Goals and Corresponding Ad Types
May 06 2015
There are many different ad types on Twitter and even more types of goals possible...
Predictions for the Future of Twitter and LinkedIn
Apr 29 2015
With earnings calls this week for LinkedIn and Twitter, we thought it prudent to ask...
5 Awesome Social Networking Apps You Should Explore
Mar 16 2015
As a brand/business, you need to build relationships on social media. Networking improves customer relationships...