Takeaways from Google Marketing Live 2021
Jun 02 2021
Last week, Google held its annual Marketing Live event, which gathers key players from across...
2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
2020 Holiday Spend Report: October eCommerce
Nov 12 2020
2020 Holiday Spend Report: October eCommerce Ad Engagement Increased in the Early Season Sr. SEM...
Google Introduces Major Targeting Restriction Roll-Out for Real Estate, Employment, Lending Industries
Aug 13 2020
Starting in mid-October, Google is rolling out significant targeting restrictions for the real estate and...
Google Display Ads in 2020: Protecting Performance
Jul 27 2020
As 2020 grinds deeper into the third quarter, advertisers must continue to assess ways to...
5 SEO Techniques to Help B2B Tech Companies Drive Qualified Leads
Jul 16 2020
B2Bs often struggle with SEO for a few crucial reasons; perhaps the biggest is the...
Google’s New Free Shopping Listings: 5 Key Insights
May 06 2020
It’s become common knowledge at this point that Google recently sped up the roll-out of...
2020 Digital Growth Disruptors, Beyond the Myths: The Google/Facebook Duopoly
Dec 02 2019
Not all digital wisdom and best practices are created equal, so we’re going to spend...
Meet BERT, Google’s New AI Tool for Processing Natural Language
Nov 04 2019
Last week Google swiftly rolled out one of the biggest updates to their search algorithm...
Use Google’s Seasonal Adjustments for Smart Bidding to Win the Q4 Promotion Battle
Oct 15 2019
One of the newest Google tools available to advertisers this holiday season is seasonality adjustments...
What Is Google’s Optimization Score, and Should I Use It?
Jun 03 2019
Advertisers may have noticed in the Recommendations tab of their Google Ads account a sight...