2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
2020 Holiday Spend Report: October eCommerce
Nov 12 2020
2020 Holiday Spend Report: October eCommerce Ad Engagement Increased in the Early Season Sr. SEM...
Facebook Shops Debuts Custom Shopping Audiences
Aug 20 2020
Earlier this summer, Facebook announced its newest product feature: Facebook Shops. If you need a...
Growth Insights: How to Tackle Facebook Creative
Jun 24 2020
In my previous posts, I talked about why it’s important to tailor your creative for...
Growth Sciences: Bidding Farewell to Facebook’s Target Cost Option
Jun 15 2020
Heads up, digital marketers: Facebook recently announced that they’re planning to remove target cost bidding...
Growth Tactics: Use Facebook Conversion Objective Campaigns to Grow Down-Funnel Conversions
Feb 10 2020
Facebook offers a wide range of campaign objectives to help get users to engage with...
Are You Growing Brand Favorability? Measure with Facebook’s Brand Lift Study
Jan 09 2020
Paid media has a ton of strengths, but measuring user/customer sentiment hasn’t historically been one...
2020 Digital Growth Disruptors, Beyond the Myths: The Google/Facebook Duopoly
Dec 02 2019
Not all digital wisdom and best practices are created equal, so we’re going to spend...
Facebook’s News Feed Is Undergoing Major Renovations – Here’s What You Should Know
Jul 31 2019
Changes are rolling out on August 16th to Facebook’s entire News Feed experience as a...
How to Engineer a Successful Customer Funnel on Facebook
May 28 2019
An effective customer funnel is more than a way to organize your account; if done...
Facebook Transparency and Data Policy Updates
Mar 29 2019
Situation: Today Facebook announced updates to the platform in an effort to be more transparent...