A “Prime” Opportunity for Advertisers
Jun 03 2021
Well, the cat is out of the shopping bag - Bloomberg News reported last week...
Get Started with Amazon Attribution
Aug 11 2020
In my last post, I covered the significance of Amazon Attribution for helping marketers track...
Amazon Attribution Beta: A Big Step Forward
Aug 10 2020
In 2019, Amazon was responsible for almost 50% of all eCommerce purchases. Needless to say,...
The ABCs of Marketing Success on Amazon
Sep 30 2019
Sometime in the last few years, you’ve made the jump into the ocean that is...
We Turned off Amazon for 30 Days – Here’s How the Numbers Looked
Jul 15 2019
Some businesses are hesitant to start selling on Amazon, which isn’t surprising given that Amazon...
The 411 on Amazon’s “New to Brand” Metrics
Apr 24 2019
At the end of 2018, Amazon rolled out “new to brand” metrics for Sponsored Brands...
How to Optimize Your Amazon Sponsored Product Campaigns
Oct 22 2018
The two Sponsored Product campaign types available on Amazon are Manual Targeting and Automatic Targeting. ...
Get to Know the New Amazon Advertising Interface
Oct 10 2018
Now that you’re up to speed on Vendors vs. Sellers on Amazon and how to...
Amazon Advertising: How to Build and Optimize Campaigns
Oct 09 2018
So you want to make more money by advertising on Amazon, you say? If you...
Selling Your Products on Amazon: Know Your Options
Oct 08 2018
Amazon is a juggernaut in the e-commerce space, yet there is fear, uncertainty, and doubt...
“eCommerce + Retail” Series: Not Your Enemy – Rethinking Other Purchase Points
Oct 04 2018
During this 3Q Accelerate Week, we are focusing on driving growth for retail and eCommerce...