Strange New World: How Developing Marketers Meet Daily SEO Challenges
Published: July 24, 2014
Author: Molly Shotwell
SEO knowledge is a work in progress for everyone in the field, whether they’ve been working in it for 10 days or 10 years. The industry morphs daily, with countless blogs (hey, like this one!) weighing in on what’s important, what’s less important, what’s about to be penalized, and so on.
3Q Digital’s SEO team (and process) takes a long-term view of SEO careers and campaigns. All questions are relevant (if they’re not relevant today, just wait until tomorrow). Great SEOs are nurtured, not pushed into the abyss of SEO research and ordered to swim. We caught up with a couple of our newer members to get their take on the SEO field and developing a fledgling SEO career at 3Q.
During the interview process for the SEO Account Coordinator position, I knew out the gate that there was a lot 3Q Digital had to offer, including (but not limited to): an amazing culture, a great team, and the opportunity to learn and grow. The first day I walked into the office, I knew this was the perfect place for me.
I knew little about SEO before starting, and I can say with great confidence that I have learned a great deal within the past 5 months of working here. The best part about it all, especially as a member of the SEO team, is that there is no limit to expanding your knowledge. Changes in the industry happen frequently; you need to be on your toes and keep your eyes out for new algorithm updates and best practices – what has worked in the past can be obsolete the next day. I wanted a position that never gets boring, and that’s exactly what I received.
I worked at an agency before. Sadly, it wasn’t the most gratifying experience. It was a quiet group of folks, there were no interactions or relationships across teams unless they were business-related. There was no sight of growth or opportunity within the company; I was on my own island and I was stagnant. As cliché as it may sound, I feel like I am a part of a family at 3Q.
3Q is full of the brightest people I’ve ever met, which is extremely motivating in my pursuit of becoming an industry expert. Everyone is super-friendly and helpful here, and I know that I’ve made relationships that will carry on into the future. I wake up every morning with excitement, seriously! Can you say the same about your job?
I would highly, highly recommend anyone to join our family at 3Q. If you are eager, motivated, and inspired to learn new and exciting things, 3Q Digital is the right place for you!
At my previous job, my experience was less than bearable, and scary enough to leave some residual anxiety for my first day at 3Q. I’ll be honest, I was really nervous. SEO was a new concept for me. What if my boss was the same as my former boss? What if they put me in some corner for “noobs” and expect me to figure everything out by the next week? What if they don’t like me? What if they don’t think I’m good enough? What if? If it sounds like I was harboring some emotional trauma from my former job, then you guessed correctly.
I have always been a firm believer in following my passion, and for me, that’s marketing. When my passion led me to a company that made me (for lack of a better term) miserable, it made me doubt myself. What if I made the wrong decision again? When I accepted 3Q’s offer, I also rejected another offer with a more attractive compensation. When you’re trying to live in San Francisco, believe me, it’s a big deal…but I decided to follow my gut again.
I went into work with no expectations – no big ones, at least. Because of the letdown I felt from my prior job, I conditioned myself to contain my excitement so as not to jinx anything. My first few weeks at work, I found myself wondering, “Is this how it’s supposed to be, or am I being given some special treatment? Does it say ‘tortured soul, please go easy on me’ on my forehead or something?” I was waiting for the honeymoon phase to wear off (and I’ll let you know when it does). I wasn’t used to the patience I was receiving, not from my boss or my team. Instead of eyes rolling at my work-in-progress knowledge of SEO, I received support. When I asked questions, I expected annoyed sighs, but received eager “Yes”es instead.
I believe that a good boss teaches you good habits without telling you what they are, but showing you. I got lucky with mine. She has high expectations of me and makes me want to meet them. I’m challenged to sort things out on my own, but I always feel like I can tell her I just don’t get it. Mistakes aren’t scolded, but guided into the ideal final product. This style of learning is ideal for someone like me and is how I get more in tune with SEO and my accounts. I’m not afraid to ask questions, which has always been incredibly important to me, since questions were neglected with my former boss. The lack of intimidation I feel from management offers the safety I need to grow professionally.
Two months in, and I’m still enjoying what I learn. I can’t wait to be an expert in SEO and be sought out for questions. The positive vibe from my boss and my team my first weeks here motivated me, and still motivate me, to want to learn more. It’s one thing to work at a fun company, but it’s rare to find one that has so many passionate people driving each other.