Social Creative: Tips for Facebook, Twitter, and Instagram
Published: November 17, 2015
Author: Michael Nguyen
Managing social ads across networks? It can be a challenge to keep the requirements and best practices for creative straight. We’ve broken down the recommended dimensions, image requirements, and creative best practices for you by platform and ad type…but if you can’t read it now, go ahead and bookmark it. We’ll wait.
Banner
-Dimensions: 1200 x 628
-Text Restrictions: 20%
-Text tool: https://www.facebook.com/ads/tools/text_overlay
Examples of good creatives:
Carousel
-Dimensions: 600×600
-Text Restrictions: 20%
-Text tool: https://www.facebook.com/ads/tools/text_overlay
Examples of good creatives:
Continuation Carousel -> Panels connect to make a panorama. Important that first panel is engaging, otherwise people won’t swipe through the entire carousel.
Product/Client Multi Feature -> Use each panel to show a different selling point for a product/client.
-Dimensions: 1200×1200
-Text Restrictions: 20% Text Restriction
Examples of good creatives:
We don’t have too much info on Instagram yet, but there are a couple thoughts of what will work well due to the nature of the channel.
Go aspirational. Instagram has a high focus on high quality images (anti-stock!). If you think about popular handles, they often feature nature/fashion artistic shots.
Use filters! Instagram is huge on filters (Valencia, anyone?), so feel free to play around with saturation and hue to bring out certain parts of the image.
-Dimensions: 800×320
-Text Restrictions: None
Examples of good creatives:
Any other ad types you’d like to see us cover? Let us know in the comments.
