This is the subhead for the blog post

Another Friday, another round of (painfully funny?) gifs for your perusal. If you missed part 1, check out more gifs here. Have a great weekend!

Appropriate reactions to reporting metrics:

1. High CTR, Low CVR

2. Low CTR, High CVR

3. A/B ad copy test when my favorite copy loses

4. Conversions jump after a promotion

5. Conversions come in, but it’s hard to attribute them across channels