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Putting the GIF in TGIF, Part 2: Reactions to reporting metrics

Published: August 10, 2012

Author: Gordon Khoo

Another Friday, another round of (painfully funny?) gifs for your perusal. If you missed part 1, check out more gifs here. Have a great weekend!
Appropriate reactions to reporting metrics:
1. High CTR, Low CVR
2. Low CTR, High CVR
3. A/B ad copy test when my favorite copy loses
4. Conversions jump after a promotion
5. Conversions come in, but it’s hard to attribute them across channels

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