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Google has been (characteristically) busy with changes and updates over the last few months. Rather than add to the millions of words typed on the developments, we’ll let a few gifs carry the day. (Happy Friday…and enjoy.)

1. Happily testing ads when Google announces “improvements” to ad rotations

2. Google releases Auction Insights reporting

3. Google releases fuzzy phrase and exact match

4. Watching Penguin (or any SEO update) affect SEO as an SEM

5. Whenever I finally get acclimated to Google’s changes