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Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You’ll learn the following:

  • Why you should make personalization a cornerstone of your strategy
  • What goes into a one-to-one personalization
  • What you should know about your customers prior to engaging them
  • How machine learning helps you scale personalization
  • Existing roadblocks vs. perceived roadblocks when getting started
  • And so much more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com