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Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum is joined by the 3Q Decision Sciences team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA).  Listen in to understand the basics, including:

  • Key questions MTA can answer for your organization
  • Top benefits of investing in MTA
  • How to know if your organization is a good fit
  • What you need to be successful
  • Top MTA vendors to consider
  • And more!

 

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com