Performance Protection: 3Q’s Commitment to Your Business
Published: April 6, 2020
Author: Rob Murray
In the COVID-19 age, organizations in every industry need flexibility more than ever. We’ve always taught our 3Q teams to be the best possible partners for our clients, and right now that means going the extra mile (or two) to help keep your business healthy.
We’re introducing an exclusive Performance Protection Plan to our clients – present, past, and future – to help make sure that whatever the state of your marketing resources, they’re being used in the most effective possible ways. Each plan is uniquely customized to fit individual business needs and help position you to anticipate and navigate all the shifts ahead.
Examples of offers in our Performance Protection Plan include:
- Minimum-fee flexibility. For many organizations, business goals and budgets have changed. We’re open to conversations that can help reorient your fees around the current economic reality.
- Fee reallocation from media management to growth-oriented services. Media spend levels are in flux for all kinds of organizations. For companies pulling back spend, media management fees make little fiscal sense. We’ve worked with clients in that situation to reallocate fees for growth-oriented services including SEO and CRO projects and performance creative production and testing.
- Streamlined optimization packages. When media spend is reduced, every single penny counts. We’re offering optimization packages to make sure your budgets are being used in the most efficient way possible.
- Performance efficiency audits. Organizations looking for expert oversight of their paid search and paid social campaigns don’t need to sign long-term contracts. Our team can provide performance efficiency audits to give you a roadmap for higher-performing spend.
Ultimately, keeping businesses healthy is in our best interest, and now is the time to walk the walk when it comes to being a true partner. The economic tide may be lower right now, but we’ll help you build a better-performing boat to thrive when it rises again.
If you’re interested in starting a conversation about how we can provide you with flexibility and help you recognize growth opportunities even with your resources in flux, please get in touch. We’re all in this together.