Overview of LinkedIn Campaign Manager Updates – and Misses
Published: July 20, 2015
Author: Kendra Pennington
After many long years, LinkedIn finally released a new Campaign Manager dashboard this week. The layout is a bit more aesthetically pleasing and offers a few functions that didn’t previously exist. Unfortunately, there is one major flaw that requires users to toggle back and forth between the new and old dashboard.
Here’s the quick and dirty on the new dashboard.
New feature #1: The new view allows you to quickly access different account level drill-downs (e.g. campaign, ads, audience, bid, and budget) with top-level navigation:
New feature #2: You can now name your ads. This is great for when you have multiple ads with the same headline (the tool used to default-name your ads as the headline).
New feature #3: You can also preview your ads and the tagged destination URL. The old dashboard didn’t allow you to do this in the ad preview.
New feature #4: In the main dashboard, you can now toggle between time series and click demographics, and also splice performance/social actions/and budget:
New feature #5: Linkedin now lets you set accounts for even ad rotation, meaning you can effectively perform ad testing!
Now here’s where things go terribly wrong…
Flawed feature #1: The method for creating sponsored content looks very different and offers much less functionality to create your sponsored content. You can see that the new form is missing the section for entering a unique URL or headline, and there’s no section for entering a title or differentiated body copy.
Here’s what the old form looked like. In the section where we have “Headline Here”, you used to be able to enter in a tagged URL and your headline. There were also specific sections for the title and body copy.
So how do you get around this flawed feature? At this point, we recommend actually reverting BACK to the old dashboard to build your sponsored content. Once it is all built out, you can revert AGAIN to the new dashboard to name those ads and assign them to campaigns. (We really hope that LinkedIn moves the old sponsored content builder to the new dashboard.)
And here are a few features that we’d still love to see LinkedIn provide:
1. We’d love to be able to delete sponsored content.
2. We’d love, love to be able to edit sponsored content.
3. We’d love, love, love to track conversions directly within the Campaign Manager dashboard!