Oded Itzhak – Quigo and AdSide Founder – He Basically Invented Contextual Advertising
Published: October 7, 2009
Author: David Rodnitzky
I’m very excited to have Oded Itzhak speaking at CRS NYC on our State of Contextual Advertising Panel. Oded is the co-founder of Quigo, which basically invented the concept of placement targeting, which in turn propelled Google to create a similar product on the Google Content Network.