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Note to Self: Don’t Use Dead Spokesmen

Published: July 28, 2009

Author: David Rodnitzky


I see two cardinal sins in this email marketing I got today:
1. The spokesman, Ed McMahon, is dead. And his quote says “Take my advice, life is better with a Pride Power Wheelchair . . .” Maybe he is referring to that famous Eric Clapton song “Wheelchairs in heaven”?
2. Seems like a bad idea to use the “from” email address “offer@bio121DOUBLECROSS323.com.” Hey, look, another offer from Double Cross – must be a good one!
Email here:


25 E Washington Street
Suite 420

Chicago, IL 60602

(650) 539-4124

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