This is the subhead for the blog post

I see two cardinal sins in this email marketing I got today:

1. The spokesman, Ed McMahon, is dead. And his quote says “Take my advice, life is better with a Pride Power Wheelchair . . .” Maybe he is referring to that famous Eric Clapton song “Wheelchairs in heaven”?

2. Seems like a bad idea to use the “from” email address “” Hey, look, another offer from Double Cross – must be a good one!

Email here: