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Facebook has always been experimenting with different ad formats. Whether it’s adding objectives, a people meter, or just simplifying ads in general, it’s getting pretty hard to really keep track of what’s going on.

And now this…

I’ve seen at least 3 different ads in this format (same tile and body text, but changeable pictures in a similar fashion to a slideshow). Could this be another one of Facebook’s Innovations? Will we see those clicks counted as well? It all remains to be seen – what I’m personally still waiting for are autoplaying video ads available for the masses.

Any thoughts? Have you encountered this type of ad or anything wildly different?