Kick-a** PPC tips recap: tracking, metrics, and analytics
Published: December 27, 2013
Author: Molly Shotwell
In case you missed it — and there’s probably no way you caught all 100 — we kicked off 2013 with a #100PPCtips100days series on Twitter, and we’ve recapped them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** tracking, metrics, and analytics tips. Enjoy!
Tip: Use a customer’s estimated lifetime value when calculating target CPCs.
Tip: Consider Gross Margins. Sometimes a lower ROAS with more volume is better; sometimes it’s not.
Tip: Quality Score is NOT reset if a keyword is moved.
Tip: A Facebook “click” isn’t measured the same way as a search “click.”
Tip: Use call-tracking software for proper paid search attribution in B2B campaigns.
And that concludes our “kick-a** PPC tips” series! We’d love to hear some of your favorites that could have been included. Drop a comment!
