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In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)

Today’s installment: kick-a** targeting tips!

TipIn GDN campaigns, target by age and gender, then cut like crazy.

TipReview your campaign’s traffic by device type and adjust budget accordingly.

TipControl placements for retargeting campaigns; exclude shady categories instead of following users blindly.

TipUse Custom Audiences to exclude existing emails as targets for Facebook email acquisition campaigns.

TipBreak out Facebook campaigns by  relationship to audience (e.g. fans, friends of fans) and set goals for each.

TipTarget your prospects in B2B ad text (SMBs respond to different prompts than the Fortune 500).

Tip: Mix in humanizing posts with promotional posts to keep Facebook ads “sticky” and engage more users.

TipIncentives in Facebook “like” campaigns should always be relevant to the targeted audience.

TipAdjust your day-parting strategy by device to account for different browsing behaviors.

Tip: The ideal frequency for serving Facebook ads to a given person is 6 times.

Stay tuned for our next recap: tracking, metrics, and analytics!