Kick-a** PPC tips recap: Google Analytics

Published: August 8, 2013

Author: Molly Shotwell

In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** Google Analytics tips!
Tip: The secondary “keyword” dimension on GA will show exact keyword-to-query matches.
Tip: The Goal Flow in Google Analytics tells you where people drop out of the funnel. Improve those pages.
Tip: Define what defines revenue and configure those as goals in Google Analytics.
Tip: Use GA’s Funnel Visualization to determine where to target your remarketing lists.
Tip: Use Google Analytics to test, track — and optimize — your sitelinks.
Tip: When marketing cross-channel, use the Cost Data Import and Advanced Attribution Modeling in Google Analytics.
Tip: Use GA to track conversions by device and split out the best performers into separate campaigns.
Tip: Use Google Analytics to get same-day search query data.
Stay tuned for our next recap: international tips!