Kick-a** PPC tips recap: Clients and Competitors
Published: July 12, 2013
Author: Molly Shotwell
In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** tips about clients and competitors!
Tip: Check your competitor’s “likes” tab to get insights into their Facebook ad campaigns.
Tip: Are you buying your competitors’ brand keywords yet? You probably should be.
Tip: Use Auction Insights and keyword data to show your client the competitive AdWords landscape.
Tip: Proactively discuss ad disapprovals with clients so they don’t freak out if an ad gets rejected.
Tip: Use Custom Audiences to exclude competitors from your Facebook campaigns (no spying!).
Stay tuned for our next recap: design!
