In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)

Today’s installment: kick-a** tips about clients and competitors!

 

Tip: Check your competitor’s “likes” tab to get insights into their Facebook ad campaigns.

Tip: Are you buying your competitors’ brand keywords yet? You probably should be.

Tip: Use Auction Insights and keyword data to show your client the competitive AdWords landscape.

Tip: Proactively discuss ad disapprovals with clients so they don’t freak out if an ad gets rejected.

Tip: Use Custom Audiences to exclude competitors from your Facebook campaigns (no spying!).

 

Stay tuned for our next recap: design!