Kick-a** PPC tips recap: AdWords features

Published: July 3, 2013

Author: Molly Shotwell

In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** AdWords features tips!
Tip: Top position (vs. side positions) is critical for non-branded terms.
Tip: Use sitelinks to highlight cool and unique sales, promotions, or benefits – and update as those change.
Tip: Use RLSA to eliminate duplicate leads (especially in competitive verticals).
Tip: Use AdWords labels to track new expansions, tests, and top and/or bottom performers – and simplify your life.
Tip: Remember: DKI doesn’t work with sitelinks.
Tip: Segment visitors based on previous on-site behavior using RLSA.
Tip: Stay on top of Google Betas; one could be a game-changer for your account.
Tip: Segment new vs. returning customers for reporting by using RLSA.
Tip: Use automated rules to launch or pause ads. No one wants to be up at 12AM on Black Friday.
Tip: Use AdWords Campaign Experiments to test bids, ads, and ad group structure.
Stay tuned for our next recap: clients and competitors!