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Kick-a** PPC tips recap: AdWords features

Published: July 3, 2013

Author: Molly Shotwell

In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** AdWords features tips!
TipTop position (vs. side positions) is critical for non-branded terms.
TipUse sitelinks to highlight cool and unique sales, promotions, or benefits – and update as those change.
TipUse RLSA to eliminate duplicate leads (especially in competitive verticals).
TipUse AdWords labels to track new expansions, tests, and top and/or bottom performers – and simplify your life.
TipRemember: DKI doesn’t work with sitelinks.
TipSegment visitors based on previous on-site behavior using RLSA.
TipStay on top of Google Betas; one could be a game-changer for your account.
TipSegment new vs. returning customers for reporting by using RLSA.
Tip: Use automated rules to launch or pause ads. No one wants to be up at 12AM on Black Friday.
TipUse AdWords Campaign Experiments to test bids, ads, and ad group structure.
Stay tuned for our next recap: clients and competitors!

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