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In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)

Today’s installment: kick-a** AdWords features tips!

Tip: Top position (vs. side positions) is critical for non-branded terms.

Tip: Use sitelinks to highlight cool and unique sales, promotions, or benefits – and update as those change.

Tip: Use RLSA to eliminate duplicate leads (especially in competitive verticals).

Tip: Use AdWords labels to track new expansions, tests, and top and/or bottom performers – and simplify your life.

Tip: Remember: DKI doesn’t work with sitelinks.

Tip: Segment visitors based on previous on-site behavior using RLSA.

Tip: Stay on top of Google Betas; one could be a game-changer for your account.

Tip: Segment new vs. returning customers for reporting by using RLSA.

Tip: Use automated rules to launch or pause ads. No one wants to be up at 12AM on Black Friday.

Tip: Use AdWords Campaign Experiments to test bids, ads, and ad group structure.

Stay tuned for our next recap: clients and competitors!