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It Was a Very Good Year

Published: January 2, 2012

Author: David Rodnitzky

2011 was a great year for PPC Associates, but more importantly it was a great year for our clients. Of course, we can’t take much credit for our clients’ accomplishments, but we can bask in their glory and send out a hearty “congratulations.” Here’s a quick recap of some of the amazing things that happened to some PPC Associates clients in 2011.
In July, long-time PPC Associates client EchoSign got acquired by Adobe. Congrats to Jason, Loretta, and the team! Somewhere there’s a landing page that has a testimonial from me on it – let’s hope that page makes it through the acquisition OK!
Then in late October, another PPC Associates client (who wishes to remain stealth) got acquired by a major financial services company.
And let’s not forget about HP’s acquisition of ArcSight in October 2010. Since then, we’ve had a lot of fun helping HP become a major player in the enterprise security space.
A big congrats to the awesome team at ExactTarget on their impending public offering. I’ve been to Indy several times to meet the team, and I’ve always enjoyed my time there.
GoPro received a nice round of funding led by Disney’s Steamboat Ventures in May. We’re still waiting for our free tickets to Disneyland!
Just last month, Minted – a fast growing online stationery maker – raised money from notables like Google’s Marissa Mayer, IDG Ventures, and Benchmark Capital. This is the second PPC Associates company that Marissa Mayer has funded – the first was One Kings Lane. Clearly she’s a smart woman.
Another investor that has wisely jumped on the PPC Associates bandwagon is Kleiner Perkins. In addition to participating in a second round with One Kings Lane this year, KPCB also invested in Rent The Runway! Along with ArcSight and Xiu.com, this puts us at four KPCB clients (and there are two more that we expect to sign in the next month, but that’s all I can say). I’m personally hoping that the good folks at KPCB deliver a new Fisker to our office sometime soon.
Knewton scored investment from several great firms, including Founders Fund, Accel, and Bessemer. Knewton does really cool “adaptive learning” software to help students ace standardized tests. I could have used them when I was taking the SAT or LSAT back in the day.
Rocket Lawyer also had great funding news in 2011, with a big round from August Capital and Google Ventures. Perhaps more importantly, PPC Associates gave a shout-out to the Rocket Lawyer team at a Giants game this year:

Ultra-hip designer fashion site Moda Operandi raised around from New Enterprise Associates. I’ve never visited the M.O. team in person, but I’m pretty certain I would be underdressed if I did.
Another hip site – Warby Parker – raised money in September of this year. We met Warby through our pitch-challenged friends at First Round Capital, who have also invested in PPC Associates clients like One Kings Lane, Knewton, and Foodzie.
Stella and Dot announced funding from Sequoia Capital, and perhaps even more importantly, made the smart decision of bring Anna Fieler on as CMO. Anna was previously at TinyPrints, a PPC Associates alumnae that has since been acquired by Shutterfly!
Peel – a totally awesome iPhone/Android app that lets you use your phone as a remote control – raised money from LightSpeed and Redpoint.
No doubt I am missing some companies here, so apologies to whomever I left off the list – it was not intentional!
Here’s to a great 2012. And Marissa, if you want to connect with me, there’s faster ways to do it than investing in my clients; you can just call!
– David RodnitzkyCEO
– Questions? Comments? Follow us at blog at ppcassociates dot com.

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