Introduction to Advertising on Quora: Part 3
Published: February 14, 2018
Author: Carolanne Hornung
If you’re new to Quora advertising and looking to set up an account, read our previous Intro to Quora posts here and here.
If you’ve set up your account and you’re ready to run campaigns, you’re in the right place! For those who are brand new to Quora, you may find some comfort in learning the campaign structure isn’t entirely foreign if you have some paid social experience. Quora appears to have mimicked the well-organized campaign structures of platforms like Facebook. The breakdown is fairly simple:
At the Campaign level, you’ll set your campaign name, objective, budget, and schedule. It’s worth noting that, similarly to other social platforms, you’ll have to create separate campaigns if you have different objectives. That means your conversion campaigns will be separate from your app install campaigns.
At the Ad Set level, you’ll define your audience and bids. In your audiences, you’ll have the option to choose between different targeting types (topic, audience, interest, and question [in BETA]) and secondary targeting like locations and platforms. In this section, you’ll be able to test your targeting options against one another. It’s recommended that your ad sets have some uniformity to them – similarly themed topics, audiences, etc., can be centralized in one ad set.
At the Ad level, you’ll craft your ad copy and creative to create your ads. Your ads will consist of your text, headline, display URL, landing page, and your call-to-action. Similarly to your ad set, you can test different ads against one another.
That wraps up our Introduction to Quora! Check back for more content on Quora and other social platforms. Have a question about advertising on Quora? Let us know in the comments!