Introducing 3Q Digital’s Growth Model: Transforming Brands into Market Leaders
Published: May 26, 2021
Author: Sam Huston
The media and advertising industry has changed significantly in the last ~20 years. What started with search, slowly (but surely) evolved to managing performance media, and in the last two to three years alone, we’ve seen an explosion of new mediums and platforms introduced including retail media, audio ad networks, and more. And while performance media is still a component of measuring marketing success today, as the digital landscape continues to become more crowded and complex, performance media is no longer the only component to driving marketing success today. To generate value and sustain market leadership, marketers must consider the entire customer journey and shift their mindset to focus on positive business outcomes — such as revenue, market share, and brand reputation — by going beyond media performance and the conversion moment to focus on growth.
To meet the industry at this pivotal point, we are thrilled to announce the launch of 3Q Digital’s Growth Model, a repeatable, scalable process that helps brands capitalize on new opportunities, breakthrough barriers, and transform media approaches to drive and sustain market leadership. Supported by two management solutions and a suite of specially-designed programs, this Growth Model provides marketers — from directors to CMOs — with a tested, proven roadmap that goes beyond the limits of performance KPIs to drive measurable business results.
For 3Q Digital, the difference between performance and growth marketing is simple: performance marketing measures media KPIs in siloed channels, whereas growth marketing considers the holistic client journey, identifying opportunities to create connections — and drive opportunities (growth) — by applying strategy, analytics, and customer best practices to attract new, winnable audiences while driving repeatable growth with existing customers. Enter 3Q Digital’s Growth Model, which was designed to break through performance barriers and deliver limitless growth.
A number of 3Q Digital’s clients have already beta-tested the model, and the results have far exceeded expectations. In the context of today’s explosive eCommerce environment, these are the metrics marketers need to be striving for and driving toward. With our new Growth Model, 3Q Digital is the agency partner to help brands capitalize on opportunities, break through barriers, and achieve and sustain market leadership.
Performance alone is limiting, and it’s time for marketers and the industry to turn the page and focus on growth to create an unfair advantage. As the agency that turns performance into growth to transform brands into market leaders, 3Q Digital is building a team of fearless innovators committed to leading the way for our clients and the industry.
Speaking of our team, we are adding another fearless innovator to our executive roster. Fidel Parente, former Global Client President at Carat, a Dentsu Company, is joining 3Q Digital as EVP, Client Services. Fidel brings ~20 years of experience leading large-scale programs for a portfolio of luxury and retail brands, including Adidas Group. Having worked with Fidel previously, I can speak first-hand to the expertise and energy he will bring to our mission as we pave the way for our clients and the industry as the leading disruptive growth marketing agency.
Contact us to learn more about 3Q Digital’s Growth Model and start turning performance into growth.