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The ins and outs of PLAs in 41 minutes

By Hillary Read on 07/23/2014 in "Google Blogs"

PLA spend is growing on a hockey-stick curve, and for good reason: done right, PLAs are driving extraordinary levels of ROI and growth. Trouble is, there are plenty of ways to run sub-optimal PLA campaigns, a fact that’s becoming even more true with the impending transition to Google Shopping.

So, you know, we put together a little webinar to help things along. Account Director Jay Stampfl, who spoke at this very topic at SMX Advanced this summer, and Account Lead Jason Bruggemann dished out 41 minutes of wisdom on campaign structure, optimized product feeds, bidding, and tips on how to transition to Google Shopping in a free webinar last week.

There are some (overlooked) basics and some truly advanced tips in there, including how to customize the feed for preorders and the true role of negatives in query mapping. Have a look and enjoy.

About the author

Hillary Read

Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.

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The ins and outs of PLAs in 41 minutes

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About the author

Hillary Read

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