The ins and outs of PLAs in 41 minutes

Published: July 23, 2014

Author: Hillary Read

PLA spend is growing on a hockey-stick curve, and for good reason: done right, PLAs are driving extraordinary levels of ROI and growth. Trouble is, there are plenty of ways to run sub-optimal PLA campaigns, a fact that’s becoming even more true with the impending transition to Google Shopping.
So, you know, we put together a little webinar to help things along. Account Director Jay Stampfl, who spoke at this very topic at SMX Advanced this summer, and Account Lead Jason Bruggemann dished out 41 minutes of wisdom on campaign structure, optimized product feeds, bidding, and tips on how to transition to Google Shopping in a free webinar last week.
There are some (overlooked) basics and some truly advanced tips in there, including how to customize the feed for preorders and the true role of negatives in query mapping. Have a look and enjoy.