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Our Humans of 3Q series continues this week with Vernon Johnson, Senior Social Account Manager, out of our Chicago office! Get to know Vernon below:
Explain your role at 3Q in 3 sentences or less:
To my parents: I create advertisements.
To my friends: I’m the guy that puts the ads between funny memes on Facebook
To my clients: I user your budget to target exactly the right people with exactly the right message to help sell your product, or get you leads in the most cost efficient way possible.
What’s one marketing lesson you wished you had learned earlier?
One of the reasons I love marketing is that it’s always evolving, changing, and morphing. There are always new channels, or strategies to learn. I think the one thing I wished I had learned earlier is that not all tests need to succeed. I too often looked at a failed test like a failure in general. However, a failed test may end up telling your more than a “successful” one. Test, and learn to fail forward.
What is the last thing you read?
Willpower Doesn’t Work by Benjamin Hardy
What sets 3Q apart from other agencies in the industry?
The main thing that sets us apart is also one of our core values: Act for the greater good. To me this means doing what’s best for the client. Even if it means we don’t make as much money as we could. I’ve been in several situations where we’ve chosen what’s best for the client over what’s best for 3Q. That, to me, is the mark of a great agency.
What’s something that makes your office cooler than the other 3Q offices?
#1: Nitro Keg. #2: The people, they’re a class act. #3: The noise: some open offices can be extremely distracting. I love the open office but I also need to be able to focus, and our office has the best mix of the two.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
This is gonna seem cliché, but they need to get Lou’s Deep Dish and Molly’s Cupcakes.
Tell us about your morale associate (pet: if you have one)
No pets. But my son keeps asking for a Puppy… so soon.
What’s been the coolest thing you’ve done with your unlimited PTO?
My wife, kids, and I went out to New Hampshire to visit family. Got in a bunch hiking, road biking and beautiful mountain scenery.
How do you spend your free time?
I’m often hanging out with my kids who are 3 years old and 16 months.They are a blast, but they’re at a VERY busy age. Otherwise I’m cycling on Zwift or the nearby trails.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
Facebook’s involvement in the 2016 campaign and the changes that have come as a result have been very interesting to watch. We’re still watching it unfold and that channel will continue to evolve and shift but the changes have forced marketers to continue to adapt to the current landscape.
Throughout your career, who have been some of your biggest muses, supporters, and role models?
First off, my incredible wife who’s always been my biggest fan, confidant and supporter throughout my career. Secondly, my first boss, Maria-elena is one of the main reasons I’m in this field. She pushed me to develop my skills and gave me the tools to do what I love. A few of my role models in the industry have been Jon Loomer, Andrew Foxwell, Dan Zarrella (where did you go?), Seth Godin, Simon Sinek, and Michael Hyatt.
If you could choose any TV show or movie world to live in, what would it be?
The Office Season 7.