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In this edition of our Humans of 3Q series, meet new 3Q Chief Client Officer Stephanie Mace, who is based in Salt Lake City.
What were the factors that made you decide to join 3Q?
I was very drawn to 3Q by two main things – the capabilities and the people. Looking at the agency landscape, I see 3Q as well-positioned for continued growth with its focus on performance-driven digital services and its strong roster of diverse clients. I was very impressed by the focus of the agency and its vision for continued innovation. In addition to a solid core offering, it was refreshing to interact with super-smart people who are also very kind and collaborative. Every conversation I had with the leadership team offered more perspective on the culture of the group and its commitment to taking care of each other while taking care of business.
Where did you work before 3Q?
I have spent the last 16+ years working within the McCann Worldgroup network of agencies, fulfilling a number of roles from media planning and UX to data analytics and marketing automation to business development and agency operations. I have worked with a range of national and global clients, from startups to Fortune 100 brands.
What sets 3Q apart from other agencies in the industry?
One of the things I see as a strength of 3Q is that it is an independent agency. I have spent most of my career working for agencies owned by large holding companies and agency networks that function under cumbersome operational models, significant management overhead, and conflicting service offerings that can make delighting clients harder than it has to be. 3Q’s concentration on delivering business results to clients and its ability to move quickly under a lean and nimble operational model puts it in a pole position for continued success.
What do you think has been the most interesting change in the marketing industry this year (COVID-focused or otherwise)?
Aside from masks and social distancing, things are not business as usual for marketing in 2020. Many brands have been forced to cut back and/or re-allocate budgets due to the significant retraction in consumer spending – with an increased shift into digital channels (good news for 3Q!). Additionally, the pandemic and spotlight on social issues have put increased pressure on brands to examine their values, their policies, and their brand voice. I have been very interested in watching how consumers are increasingly scrutinizing the principles of companies as they make their purchase decisions.
What’s one marketing lesson you wish you had learned earlier?
Marketers often talk about “best practices” and “proven tactics” – everyone is chasing the magical formula for maximum MROI. But I’ve learned the optimal channel mix for each company is inherently different. What works for one brand does not necessarily work for another. It is important to diversify a marketing mix and have multiple levers to pull in optimizing performance. Success requires lots of testing, placing strategic bets, and being prepared to evolve over time.
How do you spend your free time?
Most of my free time is spent with my daughters, Emerson (13) and Sawyer (11). Emmie is very involved in acting and theater, and Sawyer and I like cooking together. When I have “me time,” I like to go hiking or jogging, practice yoga, and visit with friends. I enjoy traveling and experiencing the sites, sounds, and flavors of other cities and countries first-hand. I feel very lucky that we were able to take our family vacation in January this year before travel locked down – my kiddos had wanted to go to New York to visit historic sites and see Broadway shows.
Do you have any morale associates (pets)?
Luckily, I have three amazing morale associates – and they have been a great source of support this year in their new role of office mates when work moved to my home office. I am an advocate for animal rescue, and all our pets are rescues. Our oldest dog, Janis Marie, is a 5-year-old Jack Russell/Chihuahua mix – she is an expert at playing fetch and has mastered the art of falling asleep while sitting up. Jeffrey Kai is a 2-year-old shepherd mix who had one of his back legs amputated as a puppy after being severely abused and injured – but he doesn’t let anything slow him down as a tripawd. And Juniper Blossom (Junie B, for short) is a 1-year-old tabby cat. We first took her in as a young foster kitty mama with her nine newborn kittens – but she thought she was just one of the dogs and soon joined our pack. You can follow the antics of this muttley crew on Instagram @jeffreyandjanis.
What’s the best trip you’ve ever taken, and what’s the first trip you’ll take when it’s safe to travel?
My favorite trip was to Peru – visiting Machu Picchu and the Amazon rainforest. It was incredible visiting the ancient ruins and crossing paths with native tribes living without any modern conveniences. When it is safe to travel, my kids are eager to visit Disney World.
What’s the last thing you read?
I just finished reading The Secret History of Wonder Woman, by Jill Lepore. It is a fascinating telling of how the popular female superhero came to be – with deep roots in the early women’s rights movement and even the invention of the first lie detector test.
What’s your favorite TED talk?
Ah, that is a tough question because I am a TED addict…I have so many favorites! I really enjoy the short-form format to learn a little about a lot of different topics. When I can’t sleep at night, TED is my default distraction. One talk that I keep going back to is by Julie Lythcott-Haims, who speaks about how to raise successful kids without over-parenting. She has great perspective and offers good reminders that are very helpful for this recovering helicopter mom!