Our Humans of 3Q series continues this week with Sophia Fen, Associate Director of Mobile Strategy, out of our San Diego office! Get to know Sophia below:
Explain your role at 3Q in 3 sentences or fewer:
I help manage the mobile team here at 3Q. Our job is to service 3Q’s mobile app clients – that varies from helping select and set up an attribution vendor, to putting together an ad network or cross-channel app marketing strategy, to getting a client in the top 10 in the app charts! No day or client is the same, which keeps this job exciting. Here are some photos of our awesome team!
What’s one marketing lesson you wished you had learned earlier?
Be flexible/versatile. The digital media space moves so fast because marketers are able to quickly pivot and adapt to new trends, technologies, and opportunities.
What sets 3Q apart from other agencies in the industry?
Having a true cross-channel offering and experts in not only all the paid digital channels, but also non-paid areas like analytics. The culture here is amazing and many co-workers have become good friends. The unlimited PTO, fitness/cell phone reimbursements, and acai bowl bars for breakfast also don’t hurt. ;)
What’s something that makes your office cooler than the other 3Q offices?
It’s sunny and mid-70s all year round here. I guess that technically makes us warmer. We have a lot of boat parties.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
There’s way more than one thing – go to the beach, surf, play golf, or visit a brewery or vineyard. Most importantly, try a California burrito from Lolita’s.
What 3Q initiative outside of your job description are you most proud of being a part of?
3Q3% (3Q Digital’s volunteering program). Giving back is really important to me, and the fact that 3Q allows us to volunteer as part of work is awesome.
Tell us about your morale associate (pet: if you have one)
Tucker is basically my child – he’s a half-husky, half-pit bull from Alabama. He’s very needy and spoiled but also the sweetest thing in the world. He knows most of the important words in life, such as “beach,” “park” and “bone,” and also understands all his friend’s names (“Want to go play with Monty?”).
What’s been the coolest thing you’ve done with your unlimited PTO?
Visited Bali, Indonesia. I played with monkeys, hiked volcanos, and sipped piña coladas in infinity pools. I also have a lot of family who live in Europe, and 3Q’s unlimited PTO allows me to visit them once or twice a year!
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
Yes! I helped organize an event last year at the SD Food Bank. We packaged food for families in need in the greater San Diego area.
How do you spend your free time?
Traveling, going to the beach, playing with Tucker, eating Greek food, and exploring everything that Southern California has to offer (this includes Mexico, which is a 25-min. drive away). My weakness is binging TV shows on Netflix (latest obsession is Blue Bloods).
What do you think has been the most interesting change in the marketing industry or in your channel this year?
GDPR. It impacted everyone – agencies, vendors, platforms, advertisers.
If you could choose any TV show or movie world to live in, what would it be?
Homeland (I know that sounds weird, but that life fascinates me).
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
A cross-channel, multi-touch attribution platform that is easy to use and understand. Figuring out multi-touch attribution is the million-dollar question, and I would absolutely invest in a technology that has it all figured out.
What’s your favorite film?
What’s your favorite gif?