Humans of 3Q: Meet Samantha Trieu
Published: April 27, 2018
Author: Molly Shotwell
Our Humans of 3Q series continues this week with Samantha Trieu, Creative Team Designer, out of our San Francisco office! Get to know Samantha below:
Explain your role at 3Q in 3 sentences or fewer:
My job at 3Q is to help clients put their best face forward in their digital marketing campaigns with relevant and engaging design.
Throughout your career, who have been some of your biggest muses, supporters, and role models?
My career path has been a winding path through healthcare, tech and design; I’ve been lucky to have great mentors who helped me through each step of the journey by teaching and challenging me, but never without empathy. The people that have inspired me the most have been those who refuse to get comfortable and take risks for their goals. For example, my colleagues at Hackbright Academy pivoted from their careers to learn web development and my aunt, an illustrator, started her own stationery business. They remind me that failure is not defeat if you keep fighting.
What do you like to do in your free time?
Besides drawing, I’ve started playing Dungeons & Dragons, which blend all of my favorite things: role playing, storytelling, character development, teamwork and ample inspiration for fan art! My other nerdisms include listening to personal growth and finance podcasts.
Artwork in process
Tell us about your morale associate (pet: if you have one).
Romi may look like a cat, but he is actually part dog and part pig. When guests arrive, he is often the first at the door to welcome them and promptly sits in new laps when given the chance. He also is a shifty glutton who goes around acting hungry, meowing at people for food, even after he’s had his dinner.
Romi, the shifty glutton
Tell us about what inspired you to draw. Is this a passion you’ve cultivated for a long time or just recently got into?
I’ve been drawing as long as I’ve been able to hold a pencil, inspired by favorite childhood shows and video games like Pokemon, Sailor Moon, and Fire Emblem! I used to forgo food and sleep to work on personal comics, but have since shifted focus to taking better care of my body 😉
Some of Samantha’s personal comics
What resources do you use to stay up-to-date with the latest design trends?
Social media makes it really easy to keep up with news in the design industry. Instagram and Tumblr are my go-to’s for seeing new content from favorite artists like Kim Jung Gi, Afu Chan, and Elda The. LinkedIn helps me keep learning with nifty tutorials and event notifications from publishers like Adobe and Adweek. Being a part of Facebook creative groups keeps me motivated and challenged by all the work my peers are producing.
What do you think has been the most interesting change in the marketing or design industry this year?
A particularly exciting change is the move towards custom illustration, animations, and creative typography to really make ads stand out among the sea of stock photos.
What do you enjoy most about working out of the SF office?
The SF office is a delightful place with great energy, and I’m not just talking about all the puppies running across the floor. Erin, our Office Manager, and the Perks team work tirelessly to bring us memorable moments like a Puppy Party (where adoptable puppies and service dogs-in-training brought smiles to our office), Pajama Day, Casino Night Fundraisers, Lunch Thursdays and more. Everyone has such a positive attitude and it’s a joy to make funny memories together.
San Fran 3Qers
If you could choose any TV show or movie world to live in, what would it be?
If I could exist in a realm of fiction, my top picks would be anything in the Isekai genre, which involves people getting sucked into fantasy video games involving monsters, adventure, magic and all that good stuff. The main characters usually have to finish the game in order to return to their everyday lives. Though, with the advancement of VR, that possibility might not be far off…
What’s your favorite TED talk?
My favorite TED talk is also a book! In Mindset, Carol Dweck. talks about the Fixed Mindset and Growth Mindset which impact attitudes towards talent, work and success.
A summary from http://www.mindsetonline.com: “In a fixed mindset, people believe their basic qualities, like their intelligence or talent, are simply fixed traits. They spend their time documenting their intelligence or talent instead of developing them… In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment.”
The Growth Mindset is about the power of believing you can improve: shifting the mental narrative from “I can’t” to “I can’t yet.” Developing a Growth Mindset has been essential for me to pivot from a perspective of scarcity and insecurity to one of generosity and hope.
What’s your favorite GIF?
Work hard, cat hard.