Our Humans of 3Q series continues this week with Reeves Caldwell, Native Advertising Account Coordinator, out of our San Diego office! Get to know Reeves below:
Explain your role at 3Q in 3 sentences or fewer:
I work with the native team to help optimize campaigns and meet client goals. We are still a fairly small channel, so I get to step in and help the team in lots of different ways; it makes my week-to-week job very engaging and exciting.
What’s one marketing lesson you wished you had learned earlier?
There is always a slice of the pie that you can carve off for you or your client. Sometimes it can seem like there is no space for a new idea in an already crowded market, but there is always room for one more at the table.
What sets 3Q apart from other agencies in the industry?
3Q has a very special culture. When you are in the office, you really feel you are in a special place. This is my first agency job, but at the other places I worked you could tell they did not really care about their employees like they do here at 3Q.
What’s something that makes your office cooler than the other 3Q offices?
San Diego is clearly the best because we are in… San Diego. Sometimes the weather can be a little too perfect and the clear blue sky can get a little boring, but we make do.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
You have to go to Coronado Beach. It is iconic and is always worth a visit, especially if you have never been.
What’s been the coolest thing you’ve done with your unlimited PTO?
I was able to go up to Yosemite this past spring! It was a lot of fun and a really special time. I had been to Yosemite previously in the summer, but going in springtime was a completely different experience.
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
We had a Bob Ross-themed paint night where the fee for the event went towards Hurricane Maria relief. It was a really fun experience to learn something new and donate to a good cause.
How do you spend your free time?
I like doing photography and going on hikes.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
The Facebook Cambridge Analytica scandal has brought more of a spotlight on digital marketing, so it has been interesting seeing how politics may or may not come in and change this industry.
If you could choose any TV show or movie world to live in, what would it be?
I would want to live in the world of the Matrix. Despite the dystopian future, it would be very cool to learn a new skill in mere moments rather than years.
What’s your favorite TED talk?
This is a TED talk I stumbled across after watching far too many in a week, and I think it put things into perspective for me. It is important to learn about a lot of things, but to truly be an expert in a field takes a lot of work; there is no short cut. It is important to find something you are passionate about and pursue it relentlessly. You do not want to be someone serving out “placebo expertise” or “placebo politics.”
What’s your favorite GIF?