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Our Humans of 3Q series continues this week with Paul Bloom, Account Manager, out of our Austin office! Get to know Paul below:
Explain your role at 3Q in 3 sentences or less:
I do a ton of app install, and as such you’ve probably seen me talking UAC or other app related strategies in the mobile or AppleSearch Slack channels. I consider myself a problem solver for my client, so that means my role is pretty much undefined to some degree, but is anchored in our core values and client services! Perhaps my most crucial internal role at 3Q has been the creation and growth of the #memes slack channel – now almost half the company has a place to share memes!
What is one marketing lesson you wish you’d learned earlier?
Less of a marketing lesson and more of a client services lesson for any industry – being right has a time and a place, and when we focus too much on our core values (do the math), we can easily make a mountain out of a molehill.
Tell us about your morale associate (pet)?
Unfortunately the Austin office is not pet-friendly, but my dog Claire is a 6/7 year old Nova Scotia Duck Toller mix that I rescued in 2016! She is absolutely adorable, loves pets, does really well with fetching but not giving back, tries to hunt squirrels (unsuccessfully) and doesn’t give kisses.
What sets 3Q apart from other agencies in the industry?
Fun fact: I had not worked in marketing before 3Q. But at least what I’ve heard about other agencies (and compared to past employers), the fact that we have relatively few clients per employee is something I was surprised by. Also, I truly value that everyone is open to testing and learning and really will go with where the numbers (and some intuition) guide them.
What’s something that makes your office cooler than the other 3Q offices?
We get Texas BBQ pretty frequently and have a never-ending supply of Nespresso pods!
When coworkers come from other offices to visit, what is one thing they absolutely have to do?
Aside from visiting the 3Q office? Wait in line at Franklin BBQ. It’s THAT GOOD.
What’s been the coolest thing you’ve done with your unlimited PTO?
I just got back from a week solo in Ecuador! I hiked about 30 miles in the mountains and spent a ton of time touring Quito with a local friend! The food is amazing, the people are great, and of the 20+ countries I’ve been to it’s in my top 3.
What 3Q initiative outside of your job description are you most proud of being a part of?
Creating the #memes channel (153 strong now)! I love that my colleagues from all our offices (and several countries) are able to laugh together and have a space to share pretty much anything at this point. We had our first meetup on December 1st, 2018, and I will be working to set up a second #memes meetup on the same day in 2019.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
Blockchain as a means of transparency and accountability for where ads are serving. Especially in the mobile space where publishers can spoof their app name, blockchain could be a key element in verifying that not only your ad was viewable (and rendered correctly, and not the wrong creative!), the ad placement was actually in the app it claimed to be in.
If you could choose any TV show or movie world to live in, what would it be?
Black Mirror, but only the world in San Junipero.
How do you spend your free time?
I love to row (see photo below!), spend a lot of time with my dog, have a Texas state park annual pass (so she gets to go hiking a ton), read when I can, cook, and check out as many BBQ joints as I can.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
For the app space, Google deprecating their iOS search product was probably the biggest shift. The trend has been to push everyone into algorithmically driven Universal App Campaigns, just as smart display/shopping have also become more common. The loss of iOS search meant that Google finally removed keyword and ad group level control from advertisers in their app world. That isn’t to say we aren’t looking for ways to work around the limitations of UAC!
What’s your favorite TED talk?
Confession – I’ve not watched too many. But I particularly enjoyed James Veitch talking about what happens when you reply to spam mail.
If Tedx is also an option, as a rower I enjoyed Tim Foster’s “Gold Fever” about the British men’s four in the 2000 and 1996 Olympics.
What’s your favorite GIF?
Easy! A meme in GIF format.