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Our Humans of 3Q series continues this week with Molly Parker, Account Lead, out of our New York office! Get to know Molly below:
Explain your role at 3Q in 3 sentences or fewer:
I’m an Account Lead at 3Q. My job is to work with other team members on my accounts to build a strategy to hit client goals as well as to build a strong relationship between the client and 3Q.
Tell us about your morale associate (pet)?
Winston is 8 years old. He’s a maltipoo and loves people. He comes to the office sometimes and the first thing he does when he gets there is race around the office b/c he clearly doesn’t have that much space in my apartment. Once he’s done running he likes to make his rounds sitting on everyone’s laps and getting butt scratches.
What sets 3Q apart from other agencies in the industry?
The people. 100%. Everyone is so encouraging and so willing to help each other out.
Throughout your career, who have been some of your biggest muses, supporters, and role models?
I would say my biggest supporter and role model in my career is a coworker from when I was working in Israel. We have both since left Israel, but even though we live across the world from each other now, we keep in touch over video chat and he always gives me the support I need to keep moving forward.
What’s been the coolest thing you’ve done with your unlimited PTO?
I went to Peru this past summer and got to rock climb a mountain and then stay in a glass pod hanging off the cliff for the night.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
Automation. It has been a big focus lately and I think there is a lot more that will come out of it.
If you could choose any TV show or movie world to live in, what would it be?
How do you spend your free time?
Go on hikes with my dogs. I also try to be in the barn as much as possible. I love horses and try to ride during any free minute I have.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
I would say the change that impacted my clients the most was Facebook removing third-party target segments. I had clients who depended on them for qualifying their audiences and had a hard time coming up with a solution to hit the right audience again.