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Our Humans of 3Q series continues this week with Madeline Fitzgerald, Senior Strategy Development Manager, out of our San Diego office! Get to know Madeline below:
Explain your role at 3Q in 3 sentences or fewer:
I work with new potential clients to find opportunities to grow their digital marketing programs (by working with 3Q). This means a lot of account audits, presentations, and emails alllllll day long!
What sets 3Q apart from other agencies in the industry?
Internal collaboration – everyone is willing to lend a helping hand. I know because I need to call on them a lot, for our sales presentations, and there are always people excited to help me get the data I need! It’s a great environment.
What’s something that makes your office cooler than the other 3Q offices?
Well, I could say the view of Petco Park, or the rooftop lounge, or the fun conference room names… but really, I think it’s the enthusiasm! 3QSD brings the energy no matter what, whether it’s a desk-decorating contest, food/baking competition, etc.
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Go to the San Diego Zoo! It’s one of my favorite places on earth, and one of the largest conservation organizations in the world.
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
We had a recurring group who volunteered at the Arc of San Diego, an organization that provides recreation and professional development for adults with disabilities. We would play sports and games together, and it was a ton of fun!
What 3Q initiative outside of your job description are you most proud of being a part of?
I love helping organize 3Q3%. Getting to brainstorm ways to get the office involved is great for our bonding as coworkers, and for our community.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
Attribution technology. As the ad platforms get more black box-y, intelligent attribution tools and models are going to be key to understanding how to really get the most bang for your buck.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
Not to beat a dead horse, because many other people have written about this extensively, but the improvements in automation have created a huge opportunity in the industry. It’s our chance to fully revisit what best practices mean in accounts, but also how we add value and drive strategy in order to generate growth.
What’s been the coolest thing you’ve done with your unlimited PTO?
Last year I went to Barcelona, Rome, and Venice – but what I love even more is the ability to take a long weekend or work remotely so I can go visit friends in other cities around the US.