Humans of 3Q: Meet Lily Basile
Published: December 6, 2019
Author: Phoebe Martell-Crawford
Our Humans of 3Q series continues this week with Lily Basile, Account Coordinator, out of our Chicago office! Get to know Lily below:
Explain your role at 3Q in 3 sentences or fewer:
Here at 3Q, I handle production tasks, reporting, and some testing for a suite of fast-growing clients in B2C, finance, and more. Essentially, I make sure our accounts are continually in order!
What sets 3Q apart from other agencies in the industry?
I think 3Q is incredibly invested in their clients and although I’m pretty new here, I feel like I always have things to work on and help out with. Everyone here is constantly striving to help their clients achieve their goals, not to mention that we are able to rely heavily on data in order to back up EVERYTHING we say or suggest to our clients.
What’s something that makes your office cooler than the other 3Q offices?
We’re so close to Millennium Park and Lake Michigan here in the Chicago office; it’s perfect for a little walk and a breather. It’s such a cool city (no pun intended because it is starting to get pretty frigid here), and although it’s bustling, everyone in the Midwest is so nice!
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Hmm, either go to a comedy show or go to the top of Willis Tower (formerly the Sears Tower) where they have a glass floor that you can sit/stand on that’s 1,353 feet above the ground. OR get some Chicago deep-dish pizza if that’s your thing!
What 3Q initiative outside of your job description are you most proud of being a part of?
I haven’t gotten the chance to really expand yet – but I’m hoping to help out with recruiting at some point at career fairs!
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
Definitely Alexa/Google Home/voice-operated systems of this nature. I personally think they’re really creepy, but the data they collect allows them to serve their customers with advertisements for products and services that are scarily relevant to their lives. This is definitely changing the industry. Even though it’s creepy, 100 million Alexas ALONE have been sold.
What’s one marketing lesson you wish you’d learned earlier?
I actually just graduated from college and I didn’t know much about SEM/SEO before I got here! I wish I had known how interesting the testing process is because I love that data really tells you the right marketing direction for a client.
Tell us about your morale associate (pet: if you have one).
They aren’t here with me, but my parents have the dogs back in Michigan. They’re two teeny little shih-tzus that are moody but so cuddly and adorable. I miss them every day.
What’s been the coolest thing you’ve done with your unlimited PTO?
I haven’t been here too long, so not much, but I’m very excited about an upcoming trip to Switzerland with my family for the Christmas Markets in December.
How do you spend your free time?
I’m OCD about laundry so I’m pretty much always doing that when I’m home. On a more “hobby” note, cooking, writing, graphic design, and spending time with friends are my favorite things to do.
If you could choose any TV show or movie world to live in, what would it be?
Harry Potter FOR sure. I’ve always wished magic was real.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
I think in Google Search, it’s very interesting that they’ve taken away Average Position. I’ve had to find workarounds using top and absolute top impression share in order to show clients where they’re showing up on the SERPs.
Throughout your career, who have been some of your biggest muses, supporters, and role models?
My parents and sister have always been my biggest supporters. For a time, I wanted to be an architect, and Antoni Gaudi (Sagrada Familia architect) was my biggest role model because he created something he knew he wouldn’t actually be alive to see finished and was the first to create the idea of an elevator. He was very ahead of his time, which I’d love to be called someday.