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Our Humans of 3Q series continues this week with Kristin Kopp, Senior Display Account Manager out of our Chicago office! Get to know Kristin below:
Explain your role at 3Q in 3 sentences or fewer:
I work with clients to build a cohesive media buying strategy to reach new prospects and re-enage current and past customers. I work directly with publishers and via our programmatic platforms to ensure that my clients’ display assets and video assets are being directed to their core audience.
What sets 3Q apart from other agencies in the industry?
I feel like everyone says this, but…the people! We work with such great, talented people. The breadth of knowledge both in the digital marketing field and from other experiences make 3Q the best.
What’s one marketing lesson you wished you had learned earlier?
That there are no failed tests. There may be strategies or tactics that you test that do not end up meeting your client’s KPIs, but there are still learnings to be taken from these “failures.”
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Eat at some of Chicago’s best foodie locales. My favorite tourist thing in the whole city is the Chicago Architecture Foundation Center River Cruise. It’s so fun to go down the river hearing about the old and new buildings that line the riverfront.
What’s been the coolest thing you’ve done with your unlimited PTO?
I like to take long weekends here and there. My husband travels a lot for his work, so I like to fly to wherever he is and extend for long weekend trips.
Have you participated in 3Q 3%? If so, what’s been your favorite experience?
Volunteering at Bright Endeavors recently was a really great experience. It was such a great concept to sell scrubs and candles to help young mothers learn very important life skills.
How do you spend your free time?
Going to concerts, Iowa Hawkeye football and basketball, reading, and walking along the lake.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
The addition of buying connected TV and OOH (out of home) inventory via our DSPs allows for expanding reach to devices beyond desktop, mobile, and tablet. Measurement and targeting for these channels are still evolving, but it is always interesting to test these new channels for our clients.