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Our Humans of 3Q series continues this week with Jack Pace, Associate Director of Data Technology, out of our New York City office! Get to know Jack below:
Explain your role at 3Q in 3 sentences or fewer:
As the Associate Director of Data Technology, I focus on leading the data technology team on the implementation and maintenance of marketing technology platforms including web analytics, attribution, tag management, DMPs, and whatever comes next! We help marry business needs with technical capabilities.
Tell us about your morale associate (pet):
Got this 7-month-old Golden Retriever named Riley who has gotten so big so quick and thinks he is still a lap dog. He prefers his little puppy bed over his adult bed. Talk about not wanting to grow up!
What’s something that makes your office cooler than the other 3Q offices?
It’s New York City; is there a cooler city than that? We have so many delicious restaurants and bars around our office. Gives us many opportunities for off-site events!
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Gotta make the trip down the street to Eataly and get the Prime Rib sandwich!
What is one marketing lesson you wish you had learned earlier?
(not set) in Google Analytics could mean a series of different issues. But most likely it is related to events firing on a landing page without a pageview call or a internal referrer settings!
What’s been the coolest thing you’ve done with your unlimited PTO?
Got married and went on a sick honeymoon to St John in the US Virgin Islands. We got to hop around all the islands down there and snorkel with turtles. Crush was there, it was dope.
What is your next adventure?
Heading to the Bahamas in March! Between now and then, probably a couple trips up to the Berkshires in Western Massachusetts for some snowboarding.
What sets 3Q apart from other agencies in the industry?
We are extremely data-focused. Data is in our DNA.
How do you spend your free time?
Cooking! I love adventuring into new dishes and challenging myself in the kitchen. If I wasn’t in marketing, I would pursue becoming a chef.
What do you think has been the most interesting change in the marketing industry this year?
Intelligent Tracking Prevention. Safari started it and other browsers are starting to follow. Essentially, some browsers are trying everything in their power to prevent tracking users across sites and in 3rd-party platforms. A lot of platforms we work with are reliant on 3rd-party cookies and are all starting to shift towards a cookieless tracking environment.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
A powerful, API-focused, tracking behemoth. Built from the ground up based on integrations. Accurately combining attribution, CRM, web analytics, session recording, A/B testing, and other marketing technologies.
If you could choose any TV or movie world to live in, what would it be?
At the moment, Sabrina. Wish I could be a warlock. I would totally be her right-hand man.
What is your favorite TED talk?
Someone on my team already stole it (hey, Andrew) but I’ll say it again. “This is what happens when you reply to spam email,” by James Veitch.
What’s your favorite GIF?
Anything puppy-related. But at the moment, this happy boy: