Our Humans of 3Q series continues this week with Derek Feuerman, Mobile Account Manager, out of our San Diego office! Get to know Derek below:
Explain your role at 3Q in 3 sentences or fewer:
Here at 3Q I am a Mobile Account Manager, which means I handle the day-to-day management of our mobile ad network partners. As a Mobile Account Manager on the Mobile Strategy team, I also act as an agency resource for any mobile questions including MMPs, fraud, incrementality testing, general network inquiries, etc.
What’s one marketing lesson you wished you had learned earlier?
The proof is in the data! Never make a claim unless you have detailed data to support your statement.
What’s the last thing you read?
Deep Work, by Cal Newport
What sets 3Q apart from other agencies in the industry?
Transparency. Coming from the Ad Networks side working with numerous agencies, it’s nice knowing that we can be transparent with both clients and vendors we work with. Unfortunately, that is not the case with some agencies in the industry.
What’s something that makes your office cooler than the other 3Q offices?
Just being in San Diego. Can’t get much better than that.
What’s your next adventure?
Heading to Washington, D.C. (I’ve never been before)
When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?
Catch a baseball game. 3Q San Diego is conveniently located across the street from Petco Park, where the Padres play their home games.
What 3Q initiative outside of your job description are you most proud of being a part of?
3Q keeps us aware of any local community service opportunity coming up. I love to volunteer when I am available and give back to the community.
What’s been the coolest thing you’ve done with your unlimited PTO?
Unfortunate for me, but fortunate for 3Q, I have not taken much PTO since I have started at 3Q. I am planning to visit Austin, TX, later this month though.
How do you spend your free time?
I am fortunate enough to live 4 blocks from the beach, so when not working I like to play beach volleyball, surf, snowboard, and golf whenever I can.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
Mobile network spend. Networks have been in the industry for years, but bigger advertisers are starting to see their value and allocate more marketing dollars to these channels.
If you could choose any TV show or movie world to live in, what would it be?
Back to the Future II. To be able to check out the future and still be able to travel back would be cool.
If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?
AR (Augmented Reality) ads. I’m seeing some testing with big brand advertisers and the initial tests look great.